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Norwich City Community Sports Foundation news
  • Norwich City CSF - News & Media
  • Norwich City CSF - News & Media
  • Norwich City CSF - News & Media

London beckons for Aylsham High

Students to represent the Canaries in Enterprise Challenge Play-Offs

Aylsham High School will be representing Norwich City Football Club at this year’s Premier League (PL) Enterprise Challenge Play-Offs on Thursday.

School teams representing Premier League and English Football League clubs will go head-to-head in a football-related business task, set by PL Executive Chairman Richard Scudamore. This year’s task challenges teams to come up with a business plan to engage international fans.

Aylsham High School were chosen to represent the Canaries after a strong showing at a heat stage run by the Norwich City Community Sports Foundation (CSF), who operate the challenge on behalf of the club, in December.

In 2016, a team of pupils from Open Academy (pictured below) advanced though the Play-Off stage and represented the club at the PL Challenge Final

Open Academy at the PL FinalsOpen Academy at the PL Finals

The five pupils impressed the judges with their business ideas of early bird discounts on food and drink and special ‘Match Day Experience’ packages but Man United’s representatives were the ultimate winners.

CBBC presenter Lauren Layfield, who will return as a judge for one of the Play-Off events this year, was impressed by the hard work of the young people involved in the PL Enterprise Challenge in 2015/16: 

"This programme is not what it seems maybe from the outside. It's an opportunity for kids, but it's more. It's a chance for them to prove themselves.

"They may go away from here and will be cool and teenage about it but you can tell that they all are proud of themselves, going, 'I can do that.' "

PL Enterprise is joint-funded by the Premier League and Sport Relief and uses the backdrop of professional football clubs' business models to deliver enterprise education to inspire young people and increase their aspirations and skills.

The programme has engaged more than 11,000, thirteen-to-fifteen-year-olds in educational sessions run by Premier League and English Football League clubs since it began in 2009. 100 schools and 600 young people are due to take part in this year’s Challenge.

The PL Enterprise Challenge Final will take place in Central London on Monday 20 March.

Story added: 01 Feb 2017

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