Our History

1992 - The Foundation
Established in January 1992 through a pioneering partnership with Norfolk County Football Association and Norwich City Football Club the charity formerly known as Norwich City / Norfolk County FA Football in the Community managed and delivered football activities predominantly through schools coaching sessions and soccer schools.

1996 - Developing valuable coaches
As the scheme grew from two full time members of staff, more full and part time staff were appointed to develop greater football opportunities including boys player development centres across the county.

1998 - Increasing activities
The coaching team grows and develops further opportunities for girls and children with disabilities.

2001 - Developing the Foundation
Celebrating 10 years and becoming a registered charity the full time team of 10 takes the charity forward developing many new initiatives by securing grant funding.

2003 - Increasing sports participation
The Foundation develops Multi-Sport Camps in conjunction with Norfolk Early Years and Child Care Development Programme offering a wide range of sports provision.

2005 - Supporting Schools
Identifying a huge area of need and opportunity the foundation worked in partnership with local schools to deliver their PPA (Planning Preparation and Assessment time) offering qualified coaches to deliver PE lessons.

2006 - Developing new facilities
The Foundation worked with Norwich City FC and Barclays Spaces for Sport to secure funding to build a fantastic community sports facility, Carrow Park attracting over 2,000 users per year.

2008 - Supporting disadvantaged groups
Working in partnership with key organisation across Norfolk designing innovative programmes including Streetlife Soccer and Kickz addressing issues relating to community cohesion, crime and anti social behaviour.

2009 – Building the Foundation
Through support from the Department for Education and Football League Trust Accreditation the foundation increases its capacity to sustain, diversify and grow, developing new county wide positive activities for young people. Challenging the rise in childhood obesity – Norfolk NHS supported the development of the charities Health programme delivering obesity prevention and treatment programmes including MEND, Nutrifit and the Active Canaries programme along with support from the Football Foundation.

2011 – Changing the Foundation
By consulting with partners, customers, young people and our new trustees the charity implements its new name, vision and three-year "Goals" Strategy.